Maxi-Cosi Trend Report
2018 Nomad Collection
Digital technology is engulfing our lives, we engage with it almost constantly.
In doing this we are finding that the world is getting smaller and smaller. We are learning about cultures we may have never known about before, seeing photos or even connecting with people in faraway places. We can take adventures without leaving our rooms.
In contrast to technology, nature is also a big topic. Being organic and sustainability are consumer trends in all industries where we consume, from furniture and interior design to construction and automobiles. Both of these macro trends—nature and technology—came together in the materials, colours and features of Maxi-Cosi’s popular 2018 Nomad collection.
Maxi-Cosi Style DNA Inspiration Chart
Global trends, local needs
The look and feel of the Nomad collection has remained coherent across the globe even with the localised product differentiation created for specific markets. Kris Lonergan, US Fashion Director for Dorel Juvenile, shares her insights into some of those subtle, but oh-so-important differences between US, Australian, European consumers’ tastes.
“In Australia, consumers tend to prefer, softer knit, plush fabrics that are smooth, don’t wrinkle and can be washed easily and repeatedly but not lose form. Australian parents value comfort, breathability and luxury fabrics, fabrics that resemble a softer ‘bedding look’ rather than a denser ‘upholstery look’, which Europeans tend to prefer. Consumers in Europe favor heavier weight textiles that are warm and durable. Multiple texture layers and tactility perform really well with Australian consumers. "– Kris Lonergan
These global trends, lifestyle differences and taste preferences are taken into consideration into every detail of Maxi-Cosi’s products, to connect with modern parents around the world and their diverse lifestyles. The Nomad Collection features attractive, subdued and earthy textures and colours referred to as: Nomad Blue, Nomad Black and Nomad Grey. For those who like a combination of ruggedness and sophistication, the leather look finishing found in our stroller collection makes the perfect match.